ISBM events are designed to deliver

Relevant timely content in an intimate, non-commercial environment, ideal for connecting with
world-renowned thought leaders and creating long-standing friendships with other B2B practitioners

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UPCOMING EVENTS

Type Event Title Date Place

Guardians of Trust: How Review Platforms and Firms Can Fight Fakery and Build Consumer Trust (Sandy Jap)

May 2, 2024 (12:00-1:00PM ET) Online

Foresight in B2B: the Next 40 Years in B2B Marketing

June 4-6, 2024 University Park (and Online), PA

Trillion Dollar Issues in Innovation and Business (Gerard J. Tellis)

September 11, 2024 (12:00-1:00PM ET) Online

UPCOMING COURSES

Type Event Title Date Place

Generative AI for Marketers (Trust Insights)

Rolling Dates based on Registration Online / On-Demand,

Everyday VOC: How to Capture Insights from Every Customer Interaction (Dan Adams)

June 4, 2024 University Park, PA

B2B Marketing Fundamentals (Stefan Wuyts) (TK1)

June 11 & 12, August 22 & 23, & September 17 & 19, 2024 Online

ISBM B2B Marketing Mastery TRACK™ 2024

June 11 – September 19, 2024 Online & Face-to-Face,

B2B Storytelling – for Content Marketing, Customer Presentations, Management Presentations (Ardath Albee)

June 18, 20, 25, & 27, 2024 Online

Advanced B2B Market and Competitive Analysis (Liam Fahey)(TK2)

June 25 & 26, 2024 Face-to-Face, Pittsburgh, PA

Voice of the Customer (VOC) in B2B (Gerry Katz)(TK3)

June 27, July 16 & 17, 2024 Online & Face-to-Face, Pittsburgh, PA

The Concept of Value in B2B and Developing Winning Value Propositions (Ralph Oliva)(TK4)

September 3 & 4, 2024 Online

PAST EVENTS

Type Event Title Date Place

Critical Email Techniques to Increase Open Rates in 2022

Feb 24, 2022 B2B Pulse™/Library

The 5 Planks of Door Opening Succcess

Nov 04, 2021 B2B Pulse™/Library

Faster Revenue Growth Enabled by New Digital Tools

Sep 22, 2021 B2B Pulse™/Library

ALL PAST PRESENTATIONS

All of our past presentations including webinars, Town Halls and member meetings, are archived and available on our members-only platform, B2B Pulse™.

Member Access
ALL PAST PRESENTATIONS