Corporate Membership with ISBM

ISBM Membership Benefits

Marketing for B2B companies today can be a lonely and challenging job. Members of ISBM join a community of academics and practitioners that share your challenges and goals. We can help you:



Members of ISBM join a community of academics and practitioners that share your challenges and goals. We collaborate together to help you drive profitable, organic growth with leading commercial best practices.



Our expertise in driving Marketing Excellence across your firm is unparalleled. Our B2B Mastery Curricula is led by thought leaders recognized as the world's leading authorities.



We go beyond “best practice” and arm you with the studies, research, articles and information for the “next practice.”



We have the most intimate, non-commercial networking events in the world. Spend time with us and you’ll get actionable advice and make connections to boost your performance and make friends that last a lifetime.

As a Corporate Member of ISBM

You join an elite group of organizations that are dedicated to improving their B2B Marketing and Innovation capabilities that drives profitable growth.

You have access to the best minds in B2B research, 29 Fellows and 200 academic researchers, member events throughout the year to connect with and learn from other organizations, and a specifically designed B2B Marketing Mastery Curricula to bring you and your marketing teams to the leading edge of performance. In addition you have a B2B Marketing ‘lifeline” – contact us for complimentary expertise on short notice.

As a Corporate Member

You choose which and how many employees are invited and connected to our network. Each of your employees has password access to our B2B Library of past presentations and curated research in B2B Pulse™. They will also receive monthly updates on new B2B research and invitations to all of our events and webinars.

Unique to ISBM, your employees have access to expertise and advising directly by phone or email with our team of Fellows and subject matter experts. This B2B Marketing Lifeline serves as an extension of your marketing team including providing access to support for special projects and insights research.

All ISBM Corporate Events are free to attend for Corporate Member employees. B2B Mastery Curricula courses have a per course fee.

Corporate Memberships are $30,000 for 12 months of access.
Please contact Rand Mendez for more information.

Contact Us For Membership Information

Get in Touch

    Contact Information

    The Institute for the Study of Business Markets (ISBM)

    Rand Mendez

    Executive Director - Membership

    Lynn Yanyo

    Executive Director

    Lori Nicolini

    Events Manager

    our members say

    "Every Institute meeting - and I've only missed 3 in 10 years - has yielded an idea that resulted in incremental revenue or profits for my company. Their conferences are fantastic with intimate access to the true thought leaders in B2B."

    Marketing Director, Industrial Equipment Manufacturer

    "We joined ISBM knowing that they would help us benchmark ourselves and identify areas of improvement. After 3 years on the journey, we have clearly moved the needle on our individual marketing competencies as well as instituted
    best-practice processes."

    CMO, Advanced Materials Manufacturer

    "For many years we attended the Member Meetings and appreciated knowing that our membership fees supported B2B research. Then we attended our first Marketing Excellence Roundtable and immediately came back with actionable items that made us better. We are now avid participants as we learn with and from the
    other member companies."

    Market Research Director, B2B Services Firm

    "We needed a last meeting speaker for a Sales and Marketing event. ISBM sent a speaker and staff who ended up running a brain-storming session and helped us pull the results together to execute on the 3 best ideas. The sales and marketing evaluations were the best of this event."

    Sales and Marketing Director, Specialty Chemicals Manufacturer

    "We used the ISBM network of instructors to create an in-house training program for our technically trained marketers. This has become our highly successful training program to advance your career in marketing. We've been running annually now for 6 years and continue to evolve and ISBM continues to evolve and
    improve the program."

    Corporate HR Director, Electronic Devices Manufacturer

    "We brought ISBM in to run a VOC Workshop with our business teams. This kicked off a series of VOC studies that led to identification of near term growth, which we have tracked above $300M so far."

    VP Marketing, Industrial Material Manufacturer