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Articles

7 Ways AI and Marketing Are Evolving Together

December 7, 2023 View Details

The ISBM Guide to Digital Advertising

November 30, 2023 View Details

Focus On These 4 Capabilities To Thrive

November 23, 2023 View Details

6 Areas Where the Value Creator Marketing Persona Excels

November 16, 2023 View Details

5 Takeaways for Effective Marketing from Marketing Performance Management Research

November 9, 2023 View Details

How to Accelerate Your Go-To-Market Strategy

November 3, 2023 View Details
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Featured Content

The Marketing Singularity: Large Language Models and the End of Marketing As you Knew It (Christopher Penn)

September 27, 2023 View Details

Handbook of B2B Marketing Webinar Branding in B2B Firms and B2B E-Commerce

November 19, 2021

Value-in-Use Pricing: An Applied Project-Based Workshop & Coaching, Joanne M. Smith

March 8, 2021

Webinars

Creating the Organization of the Future, Part 2: Culture and Values

July 11, 2023 View Details

Six Steps To Future Proof B2B Marketing ROI (Michael Brenner)

June 7, 2023 View Details

Creating the Organization of the Future, Part 1: Setting the Direction, Mission, Vision and Purpose

April 11, 2023 View Details

Meeting Presentations