Pricing Strategies: Managing Through Inflationary and Recessionary Times
Join us for this special webinar hosted by LeveragePoint with Pricing Expert & ISBM Practice Fellow, Joanne Smith.
As we enter 2023, B2B organizations worldwide face a cloudy economic outlook. The threat of a recession looms large, inflation is continuing at a high rate, and some industries are even experiencing lower demand. These unclear conditions are having a major impact on B2B pricing strategies for the coming year and beyond. How should pricing, product, and executive leaders navigate this uncertainty? Will continuing the strategies of 2022 translate into success in the coming year, or is a new approach appropriate?
In this webinar, Joanne Smith, President of Price to Profits Consulting, will explore pricing strategies that both help sustain profitability and bolster the confidence of sales in defending value-based prices.
During the session, we will explore:
- Examples of common B2B pricing strategies from the past year, compared to those pursued by higher-performing organizations.
- Ways to determine if your organization should consider raising prices again.
- Strategies for executing price changes without hurting your long-term customer relationships or undermining your value-pricing principles.
Joanne Smith is the Founder and President of Price to Profits Consulting.
Prior to founding Price to Profits Consulting in 2013, Joanne was the former Corporate Head of Marketing, Pricing and Customer loyalty for DuPont. Joanne transformed DuPont’s pricing from weak to outstanding while delivering unparalleled profits.
She is the author of The Price Negotiation Playbook, The Pricing and Profit Playbook and Pricing in a Crisis Playbook and on the faculty for the Professional Pricing Society (PPS) and The Institute for the Study of Business Markets (ISBM).
With more than 20 years of global business, marketing, sales and pricing expertise, she now works with B2B and B2B2C companies - around the globe - helping them develop world class pricing and profit strategies as well as training sales organizations.
Joanne is best known for her practical, pragmatic approach and her ability to build courage, confidence and conviction in businesses or commercial teams to take bold pricing actions.