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Pricing Strategies During Economic Transitions

Join us for this special webinar hosted by LeveragePoint with Pricing Expert & ISBM Practice Fellow, Joanne Smith.


Achieving optimal pricing outcomes can be a challenge for B2B organizations – even during the less frequent periods of relative economic stability. When businesses, along with their customers and suppliers, are confronted with periods of rapid market decline, inflation, or demand recovery, they must rapidly change the script. Navigating uncertainty requires skill, and too often decisions on whether (or when) to raise or slow down the decline in prices are managed poorly. How can B2B pricing, marketing, and product professionals develop and execute a playbook for navigating these fast-changing economic times?

In this webinar, Joanne Smith shares actionable pricing strategies for periods of economic transition and uncertainty. During the session, she will explore best practices in slowing price decline during tough times, and ways to proactively capture value as macroeconomic conditions begin to recover.


Joanne Smith

Joanne Smith is the Founder and President of Price to Profits Consulting.

Prior to founding Price to Profits Consulting in 2013, Joanne was the former Corporate Head of Marketing, Pricing and Customer loyalty for DuPont. Joanne transformed DuPont’s pricing from weak to outstanding while delivering unparalleled profits.

She is the author of The Price Negotiation Playbook, The Pricing and Profit Playbook and Pricing in a Crisis Playbook and on the faculty for the Professional Pricing Society (PPS) and The Institute for the Study of Business Markets (ISBM).

With more than 20 years of global business, marketing, sales and pricing expertise, she now works with B2B and B2B2C companies - around the globe - helping them develop world class pricing and profit strategies as well as training sales organizations.

Joanne is best known for her practical, pragmatic approach and her ability to build courage, confidence and conviction in businesses or commercial teams to take bold pricing actions.

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