Description:

For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. It requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track Your Business. as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights, operational excellence, and performance management to accelerate growth.  We’ll definitely explore:

• Making customer-centric more than a buzzword
• Using upstream Marketing to drive growth
• Applying a framework to accelerate traction in the market

Bio:

Laura Patterson

If you’re looking for a practical, no-nonsense proven approach to accelerate growth, create value and improve performance, then you’ve connected with the right person.  Laura Patterson is a trusted authority who is passionate about enabling companies to apply data-to-insights, customer-centricity, and Marketing Performance Management (MPM) methods.

Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and Marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM. She received a patent for the Accelance® methodology designed to connect activities and investment to business results. She has published four books, with the recent Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth receiving industry acclaim.  Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings on alignment, accountability, analytics, and operational excellence best practices. MarTechExec selected Laura as one of the top 50 women in marketing technology. Laura is honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. Engagio identified Laura among the top Marketing Operations leaders to know. Laura also serves on the Institute for the Study of Business Markets (ISBM) Advisory Board.

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