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New Product Blueprinting

This course will be held regardless of COVID-19 events. It will be delivered remotely over several days.


Two 4 hour modules


This is an immersive experience into the science of B2B innovation. Learn and practice the fundamentals of Virtual Voice of the Customer


Blueprinting teams are multi-functional, so marketing, product management, technical, sales, and leadership typically attend.


Two 4 hour modules, over two days. Includes hanns-on practice in small breakouts


At the end of the two days, you’ll be able to use your new listening, probing and interview skills to conduct qualitative Discovery interviews. Beyond this, you’ll develop a working knowledge of the remaining Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis. You’ll receive all the software, e-learning and BlueTools® support aids


You can’t master the entire Blueprinting process in 2 days. But you can do enough interview role-playing practice to conduct great Discovery interviews afterwards.
Here’s what you’ll learn…

  • Interviewing fundamentals
  • Note-taking with Blueprinter software
  • Adjusting for global cultural differences
  • Using the PEAR method to improve listening skills
  • Tools for getting customer to agree to interviews
  • Practice In applying advanced probing skills
  • How to create Outcome Statements
  • How to debrief after a Discovery interview


Dan Adams is the founder and president of the AIM Institute, and author of “New Product Blueprinting: The Handbook for B2B Organic Growth.” In over 35 years working within and with Fortune 500 corporations, he has explored all aspects of B2B innovation, building New Product Blueprinting from the ground up. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. Dan’s front-end-of-innovation work with DuPont (as a lead client) led to a novel online training model, that received the “best article of the year” award from the Product Development and Management Association. One of the foremost experts in B2B innovation, he has taught thousands of B2B professionals in every region of the world in hundreds of workshops—logging up to a quarter-million mile annually. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and other American & European universities and is a popular industry keynote speaker.

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