Skip to main content

Marketing Excellence Roundtable (MEX) – July 2021

Speakers & Sessions:

Thursday, July 22, 2021

1:00 – 1:15PM ET 

  • Welcome & Opening Remarks – Lynn Yanyo, Executive Director, ISBM & Rand Mendez, Director, ISBM

1:15 – 2:00PM ET 

  • ISBM B2B Trends Survey Findings and Discussion – Stefan Wuyts, Research Director, ISBM-Penn State

2:00 – 3:00PM ET 

  • Marketing Leadership Councils – Their Role and Success Drivers – Laura Patterson, Founder, VisionEdge Marketing
    • What is a Council
    • Breakouts – Who has one? How performing? Challenges?
    • Best Practices for a Council
    • Measuring Success of a Council

3:00 – 3:45PM ET 

  • Business Acumen Simulation Learning – Matt Confer, VP, Strategy & Business Development, Abilitie

3:45 – 4:00PM ET 

  • ISBM B2B Mastery Track Update – Rand Mendez, Director, ISBM

Event Location:

Opt-in to our mailing list