Marketing Excellence Roundtable (MEX) – July 2021
Speakers & Sessions:
Thursday, July 22, 2021
1:00 – 1:15PM ET
- Welcome & Opening Remarks – Lynn Yanyo, Executive Director, ISBM & Rand Mendez, Director, ISBM
1:15 – 2:00PM ET
- ISBM B2B Trends Survey Findings and Discussion – Stefan Wuyts, Research Director, ISBM-Penn State
2:00 – 3:00PM ET
- Marketing Leadership Councils – Their Role and Success Drivers – Laura Patterson, Founder, VisionEdge Marketing
- What is a Council
- Breakouts – Who has one? How performing? Challenges?
- Best Practices for a Council
- Measuring Success of a Council
3:00 – 3:45PM ET
- Business Acumen Simulation Learning – Matt Confer, VP, Strategy & Business Development, Abilitie
3:45 – 4:00PM ET
- ISBM B2B Mastery Track™ Update – Rand Mendez, Director, ISBM