Speakers & Sessions:

Thursday, July 22, 2021

1:00 – 1:15PM ET 

• Welcome & Opening Remarks – Lynn Yanyo, Executive Director, ISBM & Rand Mendez, Director, ISBM

1:15 – 2:00PM ET 

• ISBM B2B Trends Survey Findings and Discussion – Stefan Wuyts, Research Director, ISBM-Penn State

2:00 – 3:00PM ET 

• Marketing Leadership Councils – Their Role and Success Drivers – Laura Patterson, Founder, VisionEdge Marketing
  • What is a Council
  • Breakouts – Who has one? How performing? Challenges?
  • Best Practices for a Council
  • Measuring Success of a Council

3:00 – 3:45PM ET 

• Business Acumen Simulation Learning – Matt Confer, VP, Strategy & Business Development, Abilitie

3:45 – 4:00PM ET 

• ISBM B2B Mastery Track™ Update – Rand Mendez, Director, ISBM