In this 45 minute webinar Gerry Katz, will share with you a preview to his upcoming course to be held October 11th & 12th in Chicago.
The concept of listening to the Voice of the Customer has been around for more than 20 years now, and has been empirically shown to be a clear “best practice” in new product development. Yet VOC is still too often misunderstood, misused, and poorly executed. True VOC is not just any kind of market research, and it is definitely not just asking the customer what they want! This highly regarded course, taught by one of the most experienced experts in the field today, will set things straight and teach you how to gather, analyze, and effectively use VOC in your own new product and service development initiatives.  Gerry is a recognized authority in the areas of new product development, design of new services, process innovation and market research, with more than 40 years of consulting experience.

Presented by:  Gerry Katz, Vice Chairman, Applied Marketing Science.