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ISBM B2B Marketing Mastery Track 2022

This is the ISBM B2B Mastery Track™ Certificate Series for 2022. This series will be delivered beginning 2/8/22 through 5/25/22 and will include both virtual and live session. Register here for this complete 2022 B2B Mastery Track™ which include all 4 Track courses for a discounted price $7800.00 (Members) and $9360 (Non-Members).

FEATURES

  • Four World Class B2B Instructors
  • Flexible Scheduling and Make-Up
  • Offline Virtual Coaching Hours
  • Maximum of 15 in each Cohort
  • ISBM B2B Mastery Certificate

RECOMMENDED FOR:

  • Employees who are new to Marketing
  • Marketers who are new to B2B
  • New Product Development and New Business Development professionals needing skills to understand B2B Markets and identify growth opportunities
  • B2B Marketers who would benefit from an acceleration of their knowledge, skills, and abilities
  • B2B Marketers who would benefit from a Graduate School level of knowledge to improve their skills and abilities
  • The Track™ Series is especially valuable to Marketers coming from an engineering or technical background

FORMAT:

The ISBM B2B Mastery Track™ Series is designed to be taken in its entirety, however, each of the courses can be taken individually. 4 Courses taught by 4 Instructors make up the entire Track™ Series. The B2B Marketing Fundamentals course taught by Dr. Robert Thomas is the spine of the series. Each of the other 3 courses taught by Dr. Liam Fahey, Gerry Katz, and Dr. Ralph Oliva are advanced courses going deeper into 3 fundamental topics in B2B Marketing.

The courses are delivered in a combination of LIVE Face-to-Face and LIVE Virtual workshops scheduled across a 4 month period. The LIVE Virtual workshops are delivered in consumable formats, < 5 hours spread across days, and are recorded for catch-up or replay. The LIVE Face-to-Face workshops will be 2 days, featuring 2 instructors.

Workshop content, tools, and templates available in special Track portal. Instructors, provide offline, one-on-one coaching access. The workshops are designed for participants to “bring their work” into the workshop.

B2B Marketing Mastery Track™ Includes:

1. B2B Marketing Fundamentals – Dr. Robert Thomas, Georgetown University and ISBM Fellow

  • “B2B Marketing Fundamentals of Market Analysis” – February 8 and 9, 2022 – LIVE Virtual 5 hour sessions with 2 hour break
  • “B2B Marketing Fundamentals of Marketing Strategy” – April 19 and 20, 2022 – LIVE Virtual 5 hour sessions with 2 hour break
  • “B2B Marketing Fundamentals of Marketing Plan and Execution” – May 24 and 25, 2022 – LIVE Virtual 5 hour sessions with 2 hour break
    • This course can be taken on it’s own for a course fee of $5895 (Members); $6999 (Non-Members)

2. Advanced B2B Market and Competitive Analysis – Dr. Liam Fahey, The Leadership Forum and ISBM Fellow

  • “Advanced B2B Market Analysis” – March 1, 2022 – LIVE Face-to-Face (location TBD)
    • Learn how to analyze your market and depict your market strategy to extract implications for your firm’s current and future marketing strategy.
  • “Advanced B2B Competitor Analysis” – April 5 and 6, 2022 – LIVE Virtual 3 hour modules
    • Learn how to analyze your competitor’s strategy to extract implications for your firm’s current and future marketing strategy.
    • This course can be taken on it’s own for a course fee of $1995 (Members); $2395 (Non-Members)

3. Voice of the Customer (VOC) in B2B – Gerry Katz, Applied Marketing Science

  • “VOC and Planning for Success” – March 2, 2022 – LIVE Face-to-Face (location TBD)
  • “VOC Analysis and Action” – March 22 and 23, 2022 – LIVE Virtual 3 hour modules
    • This course can be taken on it’s own for a course fee of $1995 (Members); $2395 (Non-Members)

4. The Concept of Value in B2B & Developing Winning Value Propositions – Dr. Ralph Oliva, Penn State Smeal College of Business and ISBM Executive Director Emeritus

  • “The Concept of Value in B2B & Developing Winning Value Propositions” – May 10 and 11, 2022 – LIVE Virtual 3 hour modules
    • Understand the Concept of Value in B2B Offerings and how to analyze, measure, and link this to defining a unique and impactful Value Proposition for your offering.
    • This course can be taken on it’s own for a course fee of $995 (Members); $1195 (Non-Members)

B2B Marketing Mastery Track™ 2022 Schedule Summary

  1. February 8 and 9 – VIRTUAL LIVE 5 hour modules with 2 hour break – “B2B Marketing Fundamentals of Market Analysis”
  2. March 1 – LIVE Face-to-Face – “Advanced B2B Market Analysis”
  3. March 2 – LIVE Face-to-Face – “VOC and Planning for Success”
  4. March 22 and 23 – VIRTUAL LIVE 3 hour modules – “VOC Analysis and Action
  5. April 5 and 6 – VIRTUAL LIVE  3 hour modules – “Advanced B2B Competitor Analysis”
  6. April 19 and 20 – VIRTUAL LIVE 5 hour modules with 2 hour break – “B2B Marketing Fundamentals of Marketing Strategy”
  7. May 10 and 11 – VIRTUAL LIVE 3 hour modules – “The Concept of Value in B2B & Developing Winning Value Propositions”
  8. May 24 and 25 – VIRTUAL LIVE 5 hour modules with 2 hour break – “B2B Marketing Fundamentals of Marketing Plan and Execution”

OBJECTIVES:

After completion of the B2B Mastery Track™, your Marketers will:

  • Be more confident and enabled to drive profitable organic growth
  • Mobilize lasting, personal connections to their instructors for fast advice and consultation in challenging market situations
  • Compute customer value in tangible quantitative terms to more accurately set prices, and support sales in driving organic growth
  • Make more profitable decisions on market and customer selection, and tailor winning Value Propositions to win share
  • Analyze competition and their strategies, and move proactively rather than reacting
  • Enact a “Voice of the Customer” practice to assist in the creation of more profitable new offerings
  • Generate qualified leads to enable salespeople to close more profitable sales

Event Location:

Register Now:

Ticket Type:

Registration fee Member $7,800.00 Ticket Qty:
Registration Fee Non-Members $9,360.00 Ticket Qty:
When you click REGISTER, you will have the options to pay directly by Paypal or Credit Card or choose to be invoiced or use educational credits.

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