ISBM B2B Marketing Mastery Track 2021
This is the ISBM B2B Mastery Track™ Series. These 7 courses will be delivered remotely beginning April 14, 2021 through September 22, 2021. Register here for this complete B2B Mastery Track™ which include all 7 Track sessions for a discounted price $6900.00.
FEATURES
- Four World Class B2B Instructors
- 7 Workshops, 41 Virtual Hours
- Flexible Scheduling and Make-Up
- Dedicated Track™ Portal with Content, Tools, Templates
- Offline Virtual Coaching Hours
- Maximum of 15 in each Cohort
- ISBM B2B Mastery Certificate
B2B Marketing Mastery Track Includes:
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- B2B Marketing Fundamentals of Market Analysis and Understanding – April 14, 2021
Instructor: Dr, Robert Thomas, Georgetown University and ISBM Fellow - The 5C’s: Category, Customers, Competitors, Collaborators, and one’s own Company
- B2B Marketing Fundamentals of Market Analysis and Understanding – April 14, 2021
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- B2B Marketing Fundamentals of Market Analysis and Understanding – April 14, 2021
Instructor: Dr, Robert Thomas, Georgetown University and ISBM Fellow - The 5C’s: Category, Customers, Competitors, Collaborators, and one’s own Company
- B2B Marketing Fundamentals of Market Analysis and Understanding – April 14, 2021
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- B2B Marketing Segmentation, Targeting, and Positioning – April 28, 2021
Instructor: Dr, Robert Thomas, Georgetown University and ISBM Fellow
- B2B Marketing Segmentation, Targeting, and Positioning – April 28, 2021
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- B2B Marketing Strategy – May 12, 2021
Instructor: Dr, Robert Thomas, Georgetown University and ISBM Fellow - The 4P’s: Product, Price, Place, and Promotion
- B2B Marketing Strategy – May 12, 2021
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- Voice of the Customer (VOC) in B2B – June 8 & 22, 2021
Instructor: Gerry Katz, Applied Marketing Science - Learn VOC and in-person and virtual customer input techniques with an emphasis on feedback, remote connections and data collection.
- Voice of the Customer (VOC) in B2B – June 8 & 22, 2021
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- Advanced B2B Market Analysis – July 13 & 15, 2021
Instructor: Dr, Liam Fahey, The Leadership Forum and ISBM Fellow - 2 Modules to learn how to analyze your market and depict your market strategy to extract implications for your firm’s current and future marketing strategy.
- Advanced B2B Market Analysis – July 13 & 15, 2021
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- B2B Competitor Analysis – August 17 & 19, 2021
Instructor: Dr. Liam Fahey, The Leadership Forum and ISBM Fellow - 2 Modules to learn how to analyze your competitor’s strategy to extract implications for your firm’s current and future marketing strategy.
- B2B Competitor Analysis – August 17 & 19, 2021
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- The Concept of Value & B2B Customer Value Propositions – September 14 & 21, 2021
Instructor: Dr. Ralph Oliva, Penn State Smeal College of Business and ISBM Executive Director Emeritus - 2 Modules to understand the Concept of Value in B2B Offerings and how to analyze, measure and link this to defining a unique and impactful Value Proposition for your offering.
- The Concept of Value & B2B Customer Value Propositions – September 14 & 21, 2021
RECOMMENDED FOR:
- Employees who are new to Marketing
- Marketers who are new to B2B
- B2B Marketers who would benefit from an acceleration of their knowledge, skills, and abilities
- B2B Marketers who would benefit from a Graduate School level of knowledge to improve their skills and abilities
- The Track™ Series is especially valuable to Marketers coming from an engineering or technical background
FORMAT:
LIVE Virtual workshops recorded for catch-up or replay. Delivered in consumable formats, <4 hours spread across days. Workshop content, tools, and templates available in special Track portal. Instructors provide offline, one-on-one coaching access. Designed for participants to “bring their work” into the workshop.
OBJECTIVES:
After completion of the B2B Mastery Track™, your Marketers will:
- Be more confident and enabled to drive profitable organic growth
- Mobilize lasting, personal connections to their instructors for fast advice and consultation in challenging market situations
- Compute customer value in tangible quantitative terms to more accurately set prices, and support sales in driving organic growth
- Make more profitable decisions on market and customer selection, and tailor winning Value Propositions to win share
- Analyze competition and their strategies, and move proactively rather than reacting
- Enact a “Voice of the Customer” practice to assist in the creation of more profitable new offerings
- Generate qualified leads to enable salespeople to close more profitable sales
Sorry, Event Expired
When you click REGISTER, you will have the options to pay directly by Paypal or Credit Card or choose to be invoiced or use educational credits.