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Everyday VOC: How to Capture Insights from Every Customer Interaction (Dan Adams)


Do your sales and tech support reps make hundreds of calls annually? When they apply this advanced probing and CRM record-keeping, you’ll reap two benefits:

  • Their engaging interest will lead to more sales today, and
  • Your CRM data mining will lead to more new product sales tomorrow

Join Dan Adams and Scott Burleson of The AIM Institute, as they show how to implement this in your company. For more, see white paper, Everyday VOC, and


Half-day face-to-face workshop


  • Includes small-group role-playing of AIM Institute’s “What-Why-Clarify” advanced probing.
  • Turn your sales force into a learning force when they uniformly capture customer insights.
  • See the results of AIM’s first-of-its-kind 2024 research on most effective sales VOC methods.
  • BONUS: Get free access to many resources, including AIM’s new SalesPrep™ AI-based software.


This is a special ISBM discounted rate.

  • Member:  $395.00
  • Non-Member:  $450.00


  • June 4, 2024 from 8:00AM – 12:00PM ET



Dan Adams

Dan Adams, founder of  The AIM Institute, is the author of New Product Blueprinting, the Awkward Realities blog, and the popular 50-video series, B2B Organic Growth.  He is a chemical engineer with many patents and awards, including a listing in the National Inventors Hall of Fame. Dan has taught his B2B innovation methods to tens of thousands of B2B professionals globally, lectured at many leading universities, and is a popular industry keynote speaker.

Event Location:

The Pennsylvania State University
Smeal College of Business
Park Avenue
University Park, PA 16802

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