Colleen M. Harmeling is an Assistant Professor of Marketing at Florida State University. Colleen’s research focuses on engagement marketing theory and strategy with an emphasis relationship dynamics, transformational events, customer experience design that facilitating customer engagement, relationship recovery, and brand advocacy in business-to-business, service, and retail markets. Her research has appeared in Journal of Marketing, Journal of Academy of Marketing Science, Journal of International Business Studies, Marketing Science Institute Working Paper Series, and has been presented at numerous marketing conferences. She has edited a book and co-authored book chapters on relationship development and customer engagement. She serves on the editorial review board for the Journal of Marketing, Journal of Academy of Marketing Science,Journal of Service Research, and Journal of Retailing. Her work on Group Marketing won the 2017 Shelby D. Hunt/Harold Maynard Award for the best theory contribution to the Journal of Marketing. Her work on online engagement strategies has been funded by the Marketing Science Institute. She has provided consulting and worked on collaborative research projects with firms in various industries including Emerson Electric, Belkin, Golden Lighting, Insinkerator, Wells Fargo, SC Johnson, Schneider Electric, Natures Bounty, and World Vision.