“We strayed too far from home” is one of the explanations often heard about product development initiatives that failed to result in success.  But for many business-to-business firms, especially those whose roots are in manufacturing, staying close to home has become a major challenge in recent years, given the emphasis that has emerged on digital content and on services.  This webinar will explore strategies that firms have successfully incorporated into their product development initiatives to marry their own firm’s core competencies with the messages from the market that are asking for them to move in new directions.

George F. Brown Jr, B-to-B Advisors, Inc.

George F. Brown, Jr. consults with industrial firms on growth strategy through his firm B-to-B Advisors, Inc. and serves on the Board of Directors for Charles River Analytics.  He is the coauthor of CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs (Greenleaf Book Group Press of Austin, TX) and the cofounder of and a Senior Advisor to Blue Canyon Partners, Inc., which he served as CEO for fifteen years. George has published frequently on topics relating to strategy and change management in business-to-business markets, including articles in Industry Week, Industrial Distribution, Chief Executive, Industrial and Systems Engineers, Business Excellence, Velocity, Employment Relations Today, iP Frontline, Industrial Engineer, Industry Today, and many others.  You can reach George Brown at gfb@BtoBAdvisors.com.

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