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August 2018 Members Meeting

Customer Engagement as a Differential

Join us in August to learn how to use Engagement as a key Differentiator for B2B Growth and Profitablility.  Registration is now open and space may be limited.

The Institute for the Study of Business Markets will be holding its August 2018 Members Meeting in Cambridge, MA on August 8-9, 2018 (at the same venue as our ISBM Academic Conference).  The Members Meeting will run as a parallel session concurrent with our Academic Conference and will allow for networking opportunities with many of our ISBM Research Fellows.

The meeting will kick-off Wednesday, August 8th with our Keynote session starting at 1:00PM and will continue until 7:00PM on Thursday, August 9th, including a cocktail reception starting at 5:30PM.


Missed these presentations?   Available now On Demand free for 30 days. (You will be asked to register to watch the replay)

ISBM Members may watch indefinitely in B2B Pulse after the 30 days.

Speaker Lineup

  • Gregg Lederman, CEO, Brand Integrity

Keynote:  Crave:  You Can Enhance Employee Motivation in 10 Minutes by Friday
Watch On Demand

  • Dawn Astorino, Director of Marketing, Parata Systems

Making the Invisible Visible:  How Parata is Living Their Brand
Watch On Demand

  • Volker Hildebrand, Global Vice President, SAP

The Customer Experience Edge:  Technology is Changing the Game as Customers Are Changing the Rules of Engagement
Watch On Demand

  • Joe Fuster, Global Head Customer Experience (CX) Cloud, Oracle

Accelerate B2B Conversions with Personalized Engagement and Optimization
Watch On Demand

  • Hari Sridhar, Center for Executive Development Professor of Marketing, Texas A&M University.

The Benefit of Customer Based Strategic Planning
Watch On Demand

  • Ed O’Boyle, Global Practice Leader, Gallup.

Creating a Customer-Centric Culture
Watch On Demand

  • Richard Treitel, President, Treitel Consulting.

Best Practices for B2B Product Development Market Research
Watch On Demand

  • Ralph Cummins, Strategic Marketer, Brand & Experience Strategist, EMM Group.

Your Experience is Your Brand:  The Case for a More Strategic Approach to Customer Experience Management
Watch On Demand

  • Lewis (Lou) Carbone, Founder & CEO, Experience Engineering, Inc.

The Times They Are A-Changin’, And A-Changin’, and A-Changin’…
Watch On Demand

This Members Meeting will run concurrently with the ISBM B2B Academic Conference.  Participants can choose to opt in to any part of either meeting!  This is a rare opportunity to network with many of our ISBM Fellows and get a first hand look at their research topics of interest.


There are no hotel room blocks reserved for the Members Meeting, but there are many hotels in the Boston/Cambridge area that provide easy access to the meeting venue. Plan to book early to secure the most favorable rates.

Many hotels and bed and breakfasts in Boston and Cambridge are accessible by the MBTA subway system. We provide a list below of the hotels nearest to campus and also a map of hotels in the greater area. Please note that ISBM / MIT does not guarantee any of these accommodations—this information is provided for reference only.

Parking at or around MIT Sloan is not readily available.  If you are driving to the meeting, it is best to plan to park at your hotel or you can park in one of the city parking areas.  You can view the list of  Cambridge parking areas here as well as get information about other transit options.  Uber, Lyft, and taxi’s are readily available from most locations in Cambridge, and they will be able to drop you directly in front of the main entrance to Sloan where there is a circular drop off location.

For More Information

Program Events Manager:
Lori Nicolini
Institute for the Study of Business Markets
The Pennsylvania State University
Phone:  814-863-4911
Fax:  814-863-0413

Event Location:


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