1.5 Day Workshop: AI Enablement for B2B Marketing Teams (Amir Hartman)
RECOMMENDED FOR:
This workshop is designed for teams of 3 – 8 people from the same company.
Day 1 (Full Day):
- Morning: Introduction to AI in B2B Marketing – Overview of AI technologies specific to B2B marketing, including predictive analytics, lead scoring, and account-based marketing (ABM).
- Afternoon: Identifying B2B Marketing Tasks for AI Integration – Assess current B2B marketing processes and identify tasks with the highest potential for AI optimization (e.g. lead nurturing, content personalization).
Day 2 (Half Day):
- Developing a B2B Marketing AI Roadmap – Hands-on exercises where participants draft an AI strategy that aligns with their B2B marketing goals, focusing on creating a practical roadmap for implementation.
DATE:
To be determined based on participants and their locations.
PRICING:
$7,000 per company (limit to 3 Teams)
INSTRUCTOR:
Amir Hartman
Amir is Managing Director and leads the AI/Digital Strategy practice at Dasteel Consulting. Working with senior business and technology leaders to develop and implement AI/Digital strategies that maximize the full potential of their most valuable assets—their customers. He is also the AI Strategy Research Director for the Experience Alliance and Fidere.ai.
Before joining Dasteel Consulting, Amir was Managing Director of Customer Success at Oracle, where he worked closely with customer executives to build their digital strategies and ensure they achieve measurable value from their Oracle cloud investments. Prior to joining Oracle, Amir co-founded and served as the Managing Director of Mainstay Company, a B2B digital strategy advisory firm dedicated to engineering customer outcomes from technology investments and enhancing the sales, marketing, and customer success processes some of world's best technology companies.
Earlier in his career, Amir was a founding member and industry practice leader at Cisco's Internet Business Solutions Group, where he worked with Cisco's top customers to develop their internet business strategies to drive growth and improve efficiency.
Amir is a bestselling author, known for works including "Net Ready," "Competing for Customers," and the upcoming "AI Ready" (2024). His expertise in digital technology has made him a sought-after speaker. Beyond his writing, Amir has contributed to education and research, teaching at MBA and Executive MBA programs at Berkeley's Haas School of Business and Harvard Business School, with a focus on internet business strategy and digital transformation.
