Craig Apatov is founder and managing partner of Ascension. He leads the firm’s strategic marketing and consultative sales practice. A three time chief marketing officer, Apatov possesses 25+ years of experience in strategic marketing, general management, and consultative business development for multiple Fortune 100 companies including ConAgra Foods, GM, Disney, Citibank, and Mattel Toys. In his role at Ascension, he helps clients utilize strategic best practices, customer/marketplace insights, and best practices consultative selling programs.
