Winning Price Actions At This Moment in Time (Joanne Smith)
Description:
Pricing is the largest knob for improving (or destroying) earnings in the majority of businesses and yet it is frequently not done well. Finding the sweet spot of achieving your highest fair price without compromising your volume is difficult under the best of times. As we enter 2025, the new administration’s policies will add a whole new level of urgency and challenges. It’s imperative that companies refine their pricing strategy and pricing setting to align with the changing market dynamics and further, to ensure your sales team capability to negotiate with skill and confidence.
Format:
1 day workshop (offered online in two, 4 hour sessions)
Recommended For:
- This course is targeted at business/marketing leaders through sales, builds skills and applies them to your business using practical tools & frameworks to deliver…
- Confidence, Conviction & Courage
- Aligned Marketing & Sales Teams on Refined Pricing Strategies/Actions
- Higher Price Increase Success, Smarter Price Discount Decisions and Less Price Leakage
…while sustaining strong customer relationships.
Instructor:
Joanne Smith
Joanne Smith is the Founder and President of Price to Profits Consulting.
Prior to founding Price to Profits Consulting in 2013, Joanne was the former Corporate Head of Marketing, Pricing and Customer loyalty for DuPont. Joanne transformed DuPont’s pricing from weak to outstanding while delivering unparalleled profits.
She is the author of The Price Negotiation Playbook, The Pricing and Profit Playbook and Pricing in a Crisis Playbook and on the faculty for the Professional Pricing Society (PPS) and The Institute for the Study of Business Markets (ISBM).
With more than 20 years of global business, marketing, sales and pricing expertise, she now works with B2B and B2B2C companies - around the globe - helping them develop world class pricing and profit strategies as well as training sales organizations.
Joanne is best known for her practical, pragmatic approach and her ability to build courage, confidence and conviction in businesses or commercial teams to take bold pricing actions.
