Agenda:

Pricing Implications Under a New Administration – Joanne Smith, Pricing to Profits (11:00AM EST)

Tariffs, taxes, foreign policy…the list goes on. With the change to a new administration – one focused on making significant change at a significant pace – your pricing strategies & tactics may need to change. Some policy changes may be a threat to your profitability while others offer a potential to grow your profits.  Join us to:

• Explore possible threats & opportunities
• Prepare for uncertainty
• Set strong pricing strategies & tactics

Joanne is best know for her practical, pragmatic approach and her ability to build courage, confidence and conviction for businesses to take bold pricing actions.

Joanne has broad and diverse experience leading B2B marketing pricing, business development and customer loyalty initiatives, generating millions of dollars to bottom lines in multiple industries, including chemicals, industrial, polymers, food/nutrition, agricultural, automotive, safety, and electronics.  Prior to founding Price to Profits Consulting in 2013, Joanne was the former Corporate Head of Marketing, Pricing and Customer loyalty for DuPont.  Joanne transformed DuPont’s pricing processes and capabilities from weak to outstanding while delivering unparalleled profits.

She is the author of The Price Negotiation Playbook, The Pricing and Profit Playbook and Pricing in a Crisis Playbook.

Looking through the Kaleidoscope: Immigration and Mobility Policy in 2025 and Beyond – Nancy Morowitz & Scott Leeb, Fragomen (12:00PM EST)

2024 was touted as the year of the election – for the first time, over half the world’s population went to the polls in national elections. Immigration, along with the economy and national security, was not only at the top of candidates’ agendas, but also highly polarizing. Results were a mixed bag, but one thing is clear, the results will prove consequential for years to come. Please join Nancy Morowitz and Scott Leeb From Fragomen as they explore the immigration and mobility implications of recent elections and  what Trump 2.0 means for your business.

Nancy Morowitz is a partner in Fragomen, Del Rey, Bernsen & Loewy.  She leads the firm’s U.S. Legal Strategy and Knowledge group, which is responsible for monitoring and analyzing federal, state and international immigration law developments and providing guidance on complex legal issues, cases, and policy matters. Nancy speaks and publishes widely on immigration issues.  She served as executive editor of the Fragomen Global Business Immigration Handbook, an analysis of the immigration laws and procedures of the world’s major business destinations.  Nancy is a graduate of Bennington College and Tulane University Law School and is admitted to practice law in New York and Maryland.

As the Chief Knowledge Officer, Scott leads the Fragomen’s Knowledge group, which is fully dedicated to the creation, curation and management of the firm’s knowledge. Scott is responsible for making Fragomen’s worldwide immigration knowledge readily available to keep Fragomen teams informed so they can provide optimal services to clients and keep clients apprised of the latest developments in immigration and potential impacts on their program. 

Over the past two decades, Scott has created, managed and grown the business intelligence and knowledge management functions at four Fortune 500 companies and a leading international philanthropy. As a consultant, he advised the U.S. Department of Army, the International Monetary Fund, the World Bank and the Saudi government on how to maximize their knowledge management capabilities. He leverages his experience leading knowledge management functions in the commercial, government and nonprofit sectors to develop products and services that provide insight and decision-making support to our clients.

Scott has spoken throughout the world on a wide range of topics related to knowledge management.

Strategic Marketing in Unpredictable Markets – Paul Drees, Market Edge (1:00PM EST)

Many B2B companies operate in increasingly VUCA environments (volatile, uncertain, complex, and ambiguous). In these markets, traditional linear planning proves insufficient as conditions can change rapidly and unpredictably. Organizations must develop dynamic capabilities to sense, characterize and respond to market shifts quickly and appropriately. This presentation explores how Strategic Marketing should lead the effort to:

• Understand and characterize market drivers contributing to the VUCA environment
• Recognize biases that impair market insight
• Create environment specific marketing approaches
• Develop appropriate risk management

Success in VUCA environments ultimately depends on creating organizational alignment, implementing robust risk management, and maintaining marketing flexibility. ISBM Members will have the opportunity to access a tool to do a VUCA analysis, which Paul will be showing in his presentation.

Paul is chief executive officer of Market Edge, a global consulting firm that delivers project consulting and management development programs in strategy, marketing, sales and innovation for industrial and chemical manufacturing firms.