Half Day Immersion: AI for B2B Marketers (Amir Hartman)
FOCUS AREAS:
- AI Tools for B2B Marketing
- Overview of AI applications like lead scoring, customer segmentation, and predictive analytics tailored to B2B needs.
USE CASES & EXAMPLES:
- Highlight how companies like HubSpot and Salesforce leverage AI for automated lead nurturing, segmentation, and ABM targeting in the B2B space.
DEVELOPING NEXT STEPS:
- Participants create a tailored action plan to pilot one AI tool, such as using AI-driven CRM integrations for enhanced lead qualification and follow-up.
DATE:
February 11, 2024
PRICE:
- Member Rate: $900.00
- Non-Member Rate: $1500.00
INSTRUCTOR:
Amir Hartman
Amir is Managing Director and leads the AI/Digital Strategy practice at Dasteel Consulting. Working with senior business and technology leaders to develop and implement AI/Digital strategies that maximize the full potential of their most valuable assets—their customers. He is also the AI Strategy Research Director for the Experience Alliance and Fidere.ai.
Before joining Dasteel Consulting, Amir was Managing Director of Customer Success at Oracle, where he worked closely with customer executives to build their digital strategies and ensure they achieve measurable value from their Oracle cloud investments. Prior to joining Oracle, Amir co-founded and served as the Managing Director of Mainstay Company, a B2B digital strategy advisory firm dedicated to engineering customer outcomes from technology investments and enhancing the sales, marketing, and customer success processes some of world's best technology companies.
Earlier in his career, Amir was a founding member and industry practice leader at Cisco's Internet Business Solutions Group, where he worked with Cisco's top customers to develop their internet business strategies to drive growth and improve efficiency.
Amir is a bestselling author, known for works including "Net Ready," "Competing for Customers," and the upcoming "AI Ready" (2024). His expertise in digital technology has made him a sought-after speaker. Beyond his writing, Amir has contributed to education and research, teaching at MBA and Executive MBA programs at Berkeley's Haas School of Business and Harvard Business School, with a focus on internet business strategy and digital transformation.
