OVERVIEW

The AI revolution in New Product Development is just getting underway. AI is rapidly transforming how companies approach B2B marketing and innovation strategy, particularly in new product development and commercialization. Leading, early adopter firms are already seeing dramatic improvements in productivity, time-to-market, and creativity – up to 50% reduction in time to market, up to 60% increase in the pace of innovation, and much better ideas and products.

The majority of firms –75% — have not begun the journey yet, however. There are risks, costs, and uncertainties as with any new technology. But history shows us that the laggards invariably do poorly – that the risks and costs of doing nothing are far greater! Some of the hesitancy is due to a lack of knowledge – not knowing what AI is, how it can be applied, where, and how to move forward. Organizations looking to stay competitive however, should build AI capabilities as part of their broader B2B growth and innovation leadership initiatives.

Join us for this two-morning  online insightful seminar with Bob Cooper as we explore how AI is reshaping the landscape of NPD. Dr. Cooper will delve into diverse AI applications through the NPD  idea-to-launch process, covering everything from Idea Management to Post Launch Monitoring. Real-world B2B examples will illustrate how AI is enhancing and expediting the NPD process.

The seminar will also address essential components, including crafting a compelling business case for AI implementation and identifying risks and ethical considerations. The last session in the seminar looks at a proven methodology for moving forward to acquire and deploy AI – doing the due diligence, identifying the right AI applications and solutions, , and then deploying AI, first in pilots and then scaled to production.

In this valuable two-morning seminar, you will see ways to:

• Enhance ideation and concept development using AI tools.
• Do market, competitive, and technical analysis for your new product projects faster and better.
• Use AI to build the NP project’s Business Case
• Accelerate development and hone in on the optimal product design through rapid design iterations made possible by AI.
• Use AI virtual prototypes or digital twins to enable real time product testing
• “Discover” new products – for example, new specialty chemical molecules, drugs, enzymes, and ag-chemicals.
• Use AI and “data digital twins” to undertake customer field trials more effectively.
• Create the Launch Plan with AI including pricing, MarCom, and salesforce.
• Do Post-launch monitoring and manage customer feedback.
• Undertake Project Management, project information management, and Portfolio Management (optimization) with AI tools.
• Understand why most AI adoption projects fail – mostly for “dumb reasons” – and see best-practice ways to avoid these failures.
• Understand the barriers to AI adoption and implementation, and mitigating strategies to overcome these barriers.
• See the way to move forward – learn about RAPID, a proven and risk-mitigating methodology for acquiring and deploying this new AI technology in your business.
• View an AI vendor vetting model, and also an AI project evaluation Scoring Model (SPARK) to help make go/no-go decisions on AI projects.

RECOMMENDED FOR:

This event is tailored for individuals directly involved in or influencing new product and business development, as well as those intrigued by the broader implications of AI integration in business practices. Ideal participants include Product Management and Development leaders,  RD&E Professionals, Business Strategists, Innovation Directors, AI and IT Technology Specialists, HR and Talent Development Leaders, Marketing and Sales Leaders, as well as Ethics and Compliance Officers.

FORMAT:

This seminar consists of two intense morning modules and includes four presentations by Cooper, two team exercises to discuss best AI applications in your business, and then next steps. Lots of Q&A time is built in to help participants digest this rich material. Additional modules can be made available to your company as requested.

OBJECTIVES:

To provide participants an understanding of how AI can be applied in new product development in their business, the pay-offs, the barriers to adoption and possible pitfalls, and how to avoid these, and how to move forward.

CONTENT:

AI in NPD and Its Role in the Front-End of the NPD Process

• The “AI in NPD” landscape: the “AI positioning map” showing the 40 applications in NPD
• Coming Fast: AI’s Timing & the estimated Adoption Window
• AI for both market-oriented & tech-push ideation & concept development
• AI for market & technical assessments, doing VoC, and creating the Business Case
• Decision-making in NPD with AI – go/no-go decisions

Into Development, Testing and Launch – More on Role of AI

• Product design, digital twins, iterations with AI tools
• Product development & testing, field trials
• AI for planning & executing the launch
• AI for post-launch
• AI tools for project & risk management, portfolio management

It’s Not So Easy

• Sluggish adoption by too many firms (adoption data by NPD application)
• Why 80% of AI adoption projects fail!
  • And mitigating actions to avoid these common pitfalls
• Barriers to Adoption – from skepticism to the lack of a robust business case
  • And how to overcome these
• Understanding the key drivers of AI adoption in the firm

Making it Happen:  Planning, the Right Target Applications, and Deployment

• Best practices from early adopter firms
• The proven RAPID Technology Acquisition and Deployment Model
• From defining the Purpose and Objectives of your “AI in NPD” initiative…
• through to building the Business Case & defining the target applications
• Evaluation & selection of the right applications – a research-based scoring system
• Acquisition of software: vetting the vendors
• Piloting in real applications followed by scaleup to production

PRICING

• Member:  $995.00
• Non-Member:  $1,195.00

DATES

• February 25, 2025 from 9:00AM – 12:30PM ET
• March 4, 2025 from 9:00AM – 12:30PM ET
  Please login 10 minutes early at 8:50AM ET

INSTRUCTOR