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5 Secrets of Using ChatGPT in B2B Marketing

March 16, 2023

Did you know using ChatGPT in B2B marketing can help generate leads and drive revenue to your business? As the B2B industry grows more and more competitive, companies are searching for new ways to optimize their marketing efforts and encourage customer engagement. 

Recently, one of the most popular choices has been AI’s ChatGPT: an artificial intelligence platform that can help businesses build smarter, more efficient marketing strategies that deliver quick results. And the good news: everyone has access to ChatGPT’s tools and features.

However, there’s a few tips and tricks you need to know to find the right balance between automated and human intelligence. Want to learn more about ChatGPT and how it can benefit your business? In this article, we’re taking a look at how you can use ChatGPT in B2B marketing to create content that converts leads into customers.

Quick Takeaways

  • Open AI’s ChatGPT is expected to generate $200 million in revenue by the end of 2023
  • Since ChatGPT isn’t trained to confirm its accuracy, it’s important to double-check definitive responses
  • Benefits of using ChatGPT in B2B marketing include lead generation, lead qualification, enhanced customer service, text production and content creation
  • Use ChatGPT in B2B marketing to generate keyword research, topic suggestions, blog post outlines, social media captions, and high-converting ad copy

AI’s ChatGPT serves as an effective tool for maximizing your company’s B2B marketing efforts. 

What Is ChatGPT?

Before you start using ChatGPT in B2B marketing, you need to know how it works. ChatGPT, short for Chat Generated Pre-Trained Transformer, is an artificial intelligence chatbot developed by OpenAI, now ranked as 6th most valuable company in the United States. It’s a cloud-based solution that offers a range of features, like natural language processing, chatbot builders, and analytics

screenshot of ChatGPT in B2B marketing

Image Source

AI’s ChatGPT has gained an incredible amount of attention from the public since its release in November 2022 – so much so that by the end of 2023, the platform is expected to generate $200 million in revenue. 

Professional B2B marketers have been using this AI chatbot to help improve and automate the customer experience. Since ChatGPT is a live chat, businesses are using it to help create new content quickly and efficiently, securing satisfaction, quality customer relationships, and conversions.

Where Do ChatGPT Answers Come From?

Good question. In 2021, ChatGPT finished “training” on massive amounts of data, code and information from the internet. The specialized language model applies its learnings to form coherent answers to user inputs that reflect the probability of word sequences. 

As with any automated software, it’s important to be wary of its accuracy. Despite its extensive training, the program hasn’t yet been trained to confirm its accuracy or reliability. In fact, when asking ChatGPT to describe its own correctness, this is its response:

screenshot of ChatGPT’s response when asked about its own accuracy

Image Source

From this, we can conclude that it’s best to double-check any information that has a factual answer. But when using ChatGPT in B2B marketing, it proves to be a great resource for creating templates and usable text.

Benefits of Using ChatGPT in B2B Marketing

As you evaluate the accuracy of responses, you can start introducing ChatGPT in B2B marketing to optimize research processes and content creation. For example, we recommend using ChatGPT in B2B marketing to:

  • Generate Leads. Ask ChatGPT to create outbound templates or text designed for lead generation.
  • Qualify Leads. Ask targeted questions to assess the likelihood of a lead becoming a paying customer.
  • Enhance Customer Service. Create free-time for your team by using ChatGPT to learn how you can answer your audience’s questions or emails.
  • Write Product Text. Chat GPT can help write step-by-step descriptions on how to use your products or services.
  • Create Content. Ask ChatGPT to create email templates, sales material, blog content, and more. Keep in mind that this content will need some editing to ensure it performs well on search engines. 

Using ChatGPT in B2B marketing as a tool can shorten the amount of time it takes your team to create effective, engaging content. 

5 Secrets of Using ChatGPT in B2B Marketing

While ChatGPT isn’t ready to replace your marketing department, it can offer several real benefits to your business. Here’s 5 secrets of using ChatGPT in B2B marketing that make a difference. 

1. Keyword Research

By asking a few simple questions, ChatGPT can help you create a solid keyword research plan. Get started by telling the chatbot what keyword you want to rank for, and then ask what other keywords you should target.

screenshot of ChatGPT used for keyword research

Remember, ChatGPT’s response may be a little off, but it will serve as an effective starting point. Simply remove any keywords that don’t align with your brand, and move forward with appropriate suggestions. 

2. Topic Suggestions

Similar to keyword research, ChatGPT is also a great way to make sure your company’s content creation aligns with your audience’s interests. Ask ChatGPT to create a list of frequently asked questions related to your keyword research to learn which topics your content should cover. 

This way, you’ll have a reliable list of topic suggestions that offer value to your readers and help you earn a ranking spot on SERPs. Answer these questions via blog posts, social media, or your website’s FAQ page to start generating traffic. 

3. Blog Post Outlines

After completing your keyword research and generating a list of topics, it’s time for some quality content marketing. Ask ChatGPT to write a blog post for you related to one of your keyword-based topics. 

We don’t recommend that you copy and paste its response, especially because unoriginal content will hurt your company’s SEO, but ChatGPT’s auto-generated blog post serves as a great starting point for how you’ll present your information. 

4. Social Media Captions

Asking ChatGPT to generate your social media captions is a great time-saving secret. Simply ask ChatGPT for help by using the following prompt: “Create ___ social media captions for a ______ company.”

screenshot of ChatGPT’s social media caption generation

Does your brand’s language have a specific tone? Don’t be afraid to ask ChatGPT to make your captions funny, witty, or inspirational. Giving ChatGPT more information about your brand and its products can heighten your chances of receiving a helpful response. 

5. Writing Ad Copy

The importance of attention-grabbing headlines is immense – even though 80% of site visitors will read your headline, only 20% of them will click on your article. Luckily, ChatGPT serves as a great tool for generating headlines with the power to convert. 

In many cases, the key to success is to be specific. Receive a list of high-converting headlines in seconds by using the following prompt in ChatGPT: “Write ___ high-converting headlines for Google ads containing the keyword ________ in 90 characters including spaces.” 

As always, use the chatbot’s response to point you in the right direction and make adjustments as needed.

Optimize Your Marketing Efforts Today

Introducing ChatGPT in B2B marketing can go a long way. Although, in order to really optimize your marketing efforts, you’ll need a bit of human input, too. 

Start standing out in a saturated marketplace with help from ISBM. With our expert-level training programs and advice, you can stomp out the competition and convert prospects into paying customers. Ask about how an ISBM Membership can help you get started, or visit ISBM today to learn more!

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