The Interaction Field – The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Most businesses, people and brands today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions, instead of interactions. They seek to optimize or extract value rather than share it. The future is going to be about creating value for everyone. Brands and companies that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Come hear ISBM fellow and Founder & CEO of Vivaldi, Erich Joachimsthaler, talk about the new interaction field business model and how brands can create smart growth for shared value and social benefit in today’s changing business environment.
Erich Joachimsthaler is the founder and CEO of Vivaldi, the largest independent strategy, brand and business transformation firm in the world. He is the author of two award-winning books, Brand Leadership: The Next Revolution in Branding and Hidden in Plain Sight: How to Find Your Next Big Growth Strategy. His new book: The Interaction Field: The Revolutionary New Way How to Create Shared Value for Companies, Customers and Society. Joachimsthaler has been featured in the New York Times, Wall Street Journal, and on CNBC, among others. He lives in New York, NY.