Six Steps to Future Proof Your B2B Marketing for Greater ROI in 2023
You’ve heard it before: the buyer journey has changed and B2B Buyers are now in control. Oh, and your CEO wants to see greater ROI from Marketing, like yesterday!
That’s why ROI-focused content is key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over the promotions no one wants.
Join veteran B2B Marketer expert Michael Brenner to learn 6 practical steps you can take right now to start meeting buyer needs and your CEO’s expectations.
You will learn:
- The difference between Marketing with content and real B2B Content Marketing
- 6 practical thing you can implement right now to start to meet buyer needs
- How to measure ROI from your marketing activities
Michael Brenner is the former VP of Digital Marketing at SAP, he's been a CMO of multiple high-growth startups, is a top B2B Marketing influencer, and now runs a fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck.