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Six Steps to Future Proof Your B2B Marketing for Greater ROI in 2023


You’ve heard it before:  the buyer journey has changed and B2B Buyers are now in control.  Oh, and your CEO wants to see greater ROI from Marketing, like yesterday!

That’s why ROI-focused content is key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over the promotions no one wants.

Join veteran B2B Marketer expert Michael Brenner to learn 6 practical steps you can take right now to start meeting buyer needs and your CEO’s expectations.

You will learn:

  • The difference between Marketing with content and real B2B Content Marketing
  • 6 practical thing you can implement right now to start to meet buyer needs
  • How to measure ROI from your marketing activities



Michael Brenner

Michael Brenner is the former VP of Digital Marketing at SAP, he's been a CMO of multiple high-growth startups, is a top B2B Marketing influencer, and now runs a fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck

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