Effective Organizational Design – For Commercial Excellence

Hear from presenters Laura Patterson, President of VisionEdge Marketing and Paul Drees, President of Market Edge.

Laura Patterson – VisionEdge Marketing

Laura Patterson, President of VisionEdge Marketing, will review the results of the just released 2021-22 Marketing Performance Management (MPM) Benchmark Report conducted by VisionEdge Marketing and The University of Texas. This study provides actionable insights on the impact of organizational culture and leadership styles for Best-In-Class Marketing Organizations. The study reveals the optimal environment that cultivates and facilitates Value Creators for performance management excellence.

Paul Drees – Market Edge

Market Edge has just completed their 2022 Marketing Benchmarks research and report. Paul will share the findings …. what is changing across Marketing Organizations and important Insights across Digital Marketing, Product Management, and Strategic Marketing.

Upon registration, you will be provided a 4 question survey that will identify how to understand your organization relative to this research. Upon completion of the survey and after the Roundtable, you will receive a research report from both VisionEDGE and MarketEDGE.

If you are interested in attending this event, please click the “Register” button.  This event is complimentary to all ISBM Members.