Agenda

12:00 – 12:30 PM ET  – The State of B2B Marketing in 2021, (ISBM Members)

12:30 – 1:00 PM ET – B2B Marketing Mastery Capability Assessment, (ISBM)

1:00 – 2:00 PM ET – “Marketing Excellence:  Nature, Measurement, and Investor Valuations” by Dr. Sebastian Hohenburg

Dr. Sebastian Hohenburg from the University of Texas will present groundbreaking academic research conclusions on the value of Marketing Excellence initiatives.  This research was published in the prestigious Journal of Marketing and was conducted by a global team led by Dr. Christian Homburg from the University of Mannheim in Germany.  Sebastian will present the results with a focus on:

1. 1. 1. Do Marketing Excellent initiatives payoff?
      2. When does it payoff?
      3. What are the components that payoff?

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2:00 – 2:30 PM ET  – B2B Mastery Track(tm), (ISBM)

2:30 – 3:00 PM ET – 2021 B2B Mastery Curricula and Schedule, (ISBM)