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ISBM Members Meeting – The Power of Frameworks

Join the Institute for the Study of Business Markets (ISBM)  for our fall members meeting on Frameworks.

Speakers & Sessions:

Day 1 – Wednesday, October 13, 2021

9:00AM ET

  • Welcome & Opening RemarksLynn Yanyo, ISBM

9:30AM – 10:30AM ET

  • The Power of FrameworksLaura Patterson, VisionEdge Marketing

10:30AM – 11:00AM ET

  • Networking Break – *ISBM Coffee – 

11:00AM – 12:00PM ET

  • New B2B Marketing Analytics FrameworkAndrew Petersen, Penn State – ISBM

12:00PM – 1:30PM ET

  • Lunch Break 
  • 12:30 – History from Ralph Oliva

12:30PM – 1:30PM ET

  • HistoryRalph Oliva, Penn State & ISBM

1:30PM – 2:30PM ET

  • Framework for Digital (Modern) Marketing

2:30PM – 3:15PM ET

  • Networking Break – *Chocolate Tasting – 

3:15PM – 4:14PM ET

  • ISBM Member Case Study – Marmon’s Framework Journey – Beth Sulentic, Marmon Holdings

4:15PM ET

  • Wrap Up

Day 2 – Thursday, October 14, 2021

9:00AM ET

  • Welcome  – Lynn Yanyo, ISBM

9:30AM – 10:30AM ET 

  • Service Frameworks – Das Narayandas, Harvard Business School and Harvard Business Publishing

10:30AM – 11:00AM ET

  • Networking Break – *ISBM Coffee – Meet the Fellows

11:00AM – 12:00AM ET

  • World Class Marketing Organization Behavior – Sundar Bharadwaj, University of Georgia

12:00PM – 1:30PM ET

  • Lunch Break 
  • 12:30 – What is the Marketing Excellence Roundtable, Rand Mendez, ISBM

1:30PM – 2:30PM ET

  • B2B EcosystemsMark Dancer, Network for Business Innovation

2:30PM – 3:15PM ET

  • Final Summary

3:15PM ET

  • Wrap Up & Close

*Please be sure to complete your mailing address if you wish to receive Coffee and Chocolate samples from Moka Origins. We will be featuring these items during our networking breaks throughout the event.  In order to guarantee delivery in time for the event, please register by October 1, 2021.

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