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ISBM Members JAM Session – Supply Chain: Managing the Dilemma

Marketing’s Role in Easing the Pain of the Supply Chain Dilemma

Join ISBM as we kick off the new year with this JAM Session on January 18. 


Supply Chain: Managing the Dilemma will be a deep dive into marketing’s role in contributing to the solutions and easing the pain for the customer and the organization. Brent Moritz, Associate Professor of Supply Chain Management at Penn State will kick us off with an analysis of the current situation. A selection of ISBM Fellows will round out the agenda and add perspectives on opportunities and challenges.

Come with your questions! This will be an interactive session and a great way to frame your thinking for 2022.


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