ISBM Members JAM Session – The Critical Importance of DEI in B2B Marketing
Hold the date and join ISBM on July 14 for a special Jam Session on DEI (Diversity, Equity and Inclusion).
Understanding that Marketing is lucky if we have a seat at the table when discussing corporate culture and hiring/staffing. We’re going to explore what role we have in representing our Brand throughout a Supply Chain that is now actively looking for DEI efforts.
Sign up includes the book, “The Inclusive Language Handbook”, sent to you in advance.
Presentations include Edie Fraser, CEO of the Women Business Collaborative and Donald Thompson, CEO of The Diversity Movement.
11:00AM – Welcome by Lynn Yanyo (Executive Director, ISBM)
11:10AM – Jamie Campbell (Assistant Dean, Diversity Enhancement, Penn State, Smeal College) – University Perspective on Establishing and Growing the Orchard of Diversity
12:00PM – Edie Fraser (CEO, Women Business Collaborative) – Historical and Current Perspective on Progress
1:00PM – Polls & Break
1:15PM – Roxanne Bellamy (Co-Author, The Inclusive Language Handbook) – Inclusive Language and a Working Example
2:00PM – Donald Thompson (Founder & CEO, The Diversity Movement) – DEI and the B2B Brand
3:00PM – Polls & Break
3:15 PM – Panel Discussion and Q&A with Audience. Panelist Includes: Edie Fraser, Jamie Campbell, Donald Thompson, and Pete O’Sullivan
4:25PM – Lynn Yanyo – Close