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ISBM Members JAM Session – The Critical Importance of DEI in B2B Marketing

Hold the date and join ISBM on July 14 for a special Jam Session on DEI (Diversity, Equity and Inclusion). 


Understanding that Marketing is lucky if we have a seat at the table when discussing corporate culture and hiring/staffing.  We’re going to explore what role we have in representing our Brand throughout a Supply Chain that is now actively looking for DEI efforts.

Sign up includes the book, “The Inclusive Language Handbook”, sent to you in advance.

Presentations include Edie Fraser, CEO of the Women Business Collaborative and Donald Thompson, CEO of The Diversity Movement.


11:00AM – Welcome (Lynn Yanyo, Executive Director, ISBM)

11:15AM – Introduction (Jamie Campbell, Assistant Dean for Diversity Enhancement Programs, Penn State, Smeal College of Business)

11:30AM – Historical Perspective on the Journey to Equity and Inclusion (Edie Fraser, The Women’s Business Collaborative)

12:30PM – Break

12:45PM – Integrating DEI into your Brand Strategy (Donald Thompson, The Diversity Movement)

1:45PM – Break

2:00PM – TBD

3:00PM – Break

3:15 PM – Panel Discussion and Questions.  Panel Includes:  Edie Fraser, Jamie Campbell, Donald Thompson, Pete O’Sullivan

4:00PM – Close

Event Location:


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