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Generative AI for Marketers (Trust Insights)

Explore the landscape of generative AI, with an emphasis on large language models, the technology that powers tools like ChatGPT, Microsoft Bing, Google Bard, and others. You’ll learn what these tools are, how they work, and how to make use of them.


  • 34 Lessons delivered in video format


  • On Demand


  • All employees:  Marketing, Sales, Innovation, Leadership Board


  • Introduction to Generative AI
  • How Large Language Models Work
  • Prompt Engineering Best Practices
  • Six Categories of Use Cases in Generative AI
  • Piloting & Governing AI
  • Risks of Generative AI
  • Scaling the Use of Generative AI
  • Marketing Impacts of Generative AI
  • Antidotes for Marketing
  • Generative AI and Jobs
  • What’s Next in Generative AI
  • Summary & Wrap-up


  • Individual Course Registration Rate:  $799.00.  To receive the ISBM discount of $50, please use discount code “ISBM” during registration.


Trust Insights

Trust Insights was founded in 2017 with a simple mission:  to help companies solve/achieve issues with collecting data and measuring their efforts so that they can make better decisions with the data and exceed their goals with more automation, fewer errors, and deeper insights. Trust Insights is an IBM Registered Business Partner™.

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