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Foresight in B2B: the Next 40 Years in B2B Marketing

Tuesday, June 4 through Thursday, June 6, 2024

Please plan to join us in person at Penn State, Smeal College of Business (University Park, PA) as we celebrate 40 years of ISBM and look towards the next 40 on June 4-6, 2024 for our Annual Members Meeting and 40th Anniversary Celebration.  We plan to have two and half full days of great speakers, workshops, networking and our in-person Marketing Excellence Roundtable.

This conference will be held at the same venue with our academic community.  Review the complete ISBM Academic and Member Meeting Schedule. We will enjoy some Joint Sessions with academic conference attendees, as well as, parallel sessions on June 5 & 6 with networking opportunities into the evenings.

This event will be June 4, 5 & 6, 2024.  Click the links below for highlights of the conference, travel, and hotel information.  Additional speaker/session information will be added as they are finalized. 

Event Overview, Presentation Titles, and Speaker Details


Meeting Location and Travel Information


Hotel Information

Event Location:

The Pennsylvania State University
Smeal College of Business
Penn State, ISBM
Business Building (just off Park Ave)
University Park, PA 16802

Sorry, Event Expired When you click REGISTER, you will have the options to pay directly by Paypal or Credit Card or choose to be invoiced or use educational credits.

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