What are the top 3 drivers of B2B organic growth? (Hint: B2B-optimized customer interviews is #3). You’ll learn how 24 growth drivers stack up in this AIM Institute research… based on over 10,000 years of professional experience. But which are the right drivers for your company to pursue right now?That’s where this new B2B Growth Diagnostic—a free service for ISBM webcast attendees—comes in. You can benchmark your company on the same 24 growth drivers against average, top quartile and top decile companies. No need to hire a growth consultant: This free research and diagnostic lets you quickly and easily plan the best growth path for your business.

Dan Adams is the president of The AIM Institute and author of New Product Blueprinting: The Handbook for B2B Organic Growth. He founded AIM in 2005, and has taught thousands of B2B professionals in hundreds of Blueprinting and LaunchStar product launch workshops around the world. Dan coaches ~200 client-team web-conferences annually,continually learning and refreshing his teaching. He enjoys meeting with company executives, helping them chart their course for sustainable organic growth. His weekly blog, www.AwkwardRealities.com, discusses today’s B2B innovation foibles that are destined to change.

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