Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that Sales and Marketing organizations began realizing the power of AI to drive measurable business outcomes.

While surveyed marketers believe AI will be transformative, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.

Join this session to see real-life examples of sales and marketing organizations using AI and learn how you can:

• Boost pipeline generation by leveraging AI-powered applications
• Improve alignment by empowering your sales team with AI-driven insights
• Overcome the pitfalls that prevent companies from using AI successfully

Presented by: Jessica Fewless, VP, ABM Strategy, Field & Partner Marketing, Demandbase

Jessica is a highly-regarded thought leader in the B2B marketing space, having coached hundreds of companies, from large enterprises to agile startups, on shifting to an account-based marketing approach. Informed by those discussions, she’s created over 20 hours of ABM Certification curriculum to help all B2B marketers learn the basics and best practices for building successful ABM strategies. Jessica is uniquely positioned to offer advice on ABM adoption, sharing firsthand learnings from how she’s helped pioneer its usage at Demandbase. Prior to Demandbase, Jessica held roles in product and partner marketing at Autodesk and Adobe, and in development and fundraising for a variety of local non-profits.

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