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Artificial Intelligence Transformative Power In New Product Development (NPD) – Part of ISBM Series “A.I. in B2B”


The AI revolution in New Product Development is just getting underway. Leading, early adopter firms are already seeing dramatic improvements in productivity and time-to-market – more than 50% in many cases! But the majority of firms have not begun the journey yet. Yes, there are risks, costs, and uncertainties as with any new technology. But history shows us that the laggards invariably do poorly – that the risks and costs of doing nothing are far greater! Some of the hesitancy is due to a lack of knowledge – not knowing what AI is, how it can be applied, where, and how to move forward. Find out the answers.

Join us for this one-morning online insightful seminar with Bob Cooper as we explore how AI is reshaping the landscape of NPD. Dr. Cooper will delve into diverse AI applications through the NPD lifecycle, covering everything from Idea Management to Post Launch. Real-world B2B examples will illustrate how AI is enhancing and expediting the NPD process. The seminar will also address essential components, including crafting a compelling business case for AI implementation and identifying risks and ethical considerations. The last session in the seminar looks at a proven methodology for doing the up-front due diligence, acquiring the needed software and skills, and then deploying AI, first in pilots and then more broadly.

In this valuable one-morning seminar, you will see ways to:

  • Enhance ideation and concept development using AI tools.
  • Do market and competitive analysis for your new product projects faster and better.
  • Use AI to build the NP project’s Business Case
  • Accelerate development and hone in on the optimal product design through rapid design iterations made possible by AI.
  • “Discover” new products – for example, new specialty chemical molecules, drugs, enzymes, and ag-chemicals.
  • Use AI and digital twins to undertake customer field trials more effectively.
  • Create the Launch Plan with AI including pricing, MarCom, and salesforce.
  • Do Post-launch monitoring and manage customer feedback.
  • Undertake Project Management, project information management, and Portfolio Management (optimization) with AI tools.
  • Move forward – a proven and risk-mitigating methodology for acquiring and deploying this new technology in your business.


This event is tailored for individuals directly involved in or influencing new product and business development, as well as those intrigued by the broader implications of AI integration in business practices. Ideal participants include Product Management and Development leaders, R&D Professionals, Business Strategists, Innovation Directors, AI Technology Specialists, HR and Talent Development leaders, Marketing and Sales Leaders, as well as Ethics and Compliance Officers.


This seminar consists of one single morning module and includes two presentations by Cooper with lots of Q&A to help participants digest this rich material. Additional modules can be made available to your company as requested.


To provide participants an understanding of how AI can be applied in new product development in their business, the pay-offs, what next to do about it, and how to move forward.


The AI Revolution in NPD: The Best Applications and their Payoffs

  • Understanding the “AI in NPD” landscape with Cooper’s “AI positioning map” – more than 40 applications of AI in NPD
  • AI for both market-oriented & tech-push ideation, also concept development
  • Market & technical homework, creating the Business Case using AI tools
  • Product design, development, field trials with AI
  • AI for planning & executing the launch, into post-launch
  • AI tools for project & portfolio management

Making it Happen: Planning, the Right Target Applications, and Deployment

  • Best practices from early adopter firms
  • The proven Technology Acquisition and Deployment Model
  • From defining the Purpose and Objectives of your “AI in NPD” initiative…
  • through to building the Business Case & defining the target applications
  • Evaluation & selection of the right applications – a research-based scoring system
  • Acquisition of software & modification/development
  • Piloting in real applications; roll-out.


  • Member:  $499.00
  • Non-Member:  $599.00


  • March 26, 2024 from 9:00AM – 12:30PM ET
    Please login 10 minutes early at 8:50AM ET



Dr. Robert G. Cooper

One of the most influential innovation thought leaders in the business world today. He was rated #21 in the world by in research in the field of management and business. He pioneered the original research that led to many ground breaking discoveries including the Stage Gate® Idea to Launch process. He has published more than 130 articles and 12 books, including the best selling “Winning at New Products”. Dr. Cooper is an ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada. Dr. Cooper’s seminars regularly receive top ratings: “Inspiring, profound, captivating, practical and effective!“ Many companies in North America, Europe, and Asia have introduced his methods, such as: 3M, Alcoa, BASF, Bayer, Bosche Appliances, CNH Industries, Carlsberg, Caterpillar, Dow Chemical, DuPont, ExxonMobil Chemicals, Henkel, Hewlett Packard, Honeywell, Johne Deere, Kraft Foods, Microsoft, LEGO, Pfizer, Procter & Gamble, Siemens, Tetra Pak, VISA, Voith Paper, Volvo Construction, and many others.

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