Advanced B2B Market and Competitive Analysis (TRACK™)
This course will be delivered in a mix of In-Person and Remote. The course may be taken individually or as part of the B2B Marketing Mastery TRACK™ Series. Register on this page for the individual course or click here to register for the full B2B Marketing Mastery Track.
Three Virtual Modules. The 1st module will be a LIVE Face-to-Face session (location to be determined), followed by the 2nd two modules of 3 hours each on consecutive days (*3 days; 1 face-to-face, and 2, 3 hours virtual sessions).
- March 28, 2023 – hybrid session (location to be determined) – In-Person participants all day & Remote participants AM only.
- *Date TBD – (make-up session for March 28 PM; remote participants only)
- May 2, 2023
- May 3, 2023
Marketing personnel involved in developing marketing strategy.
Professionals in any function unit with responsibility for marketplace intelligence.
Individuals in market research, industry analysis and other centers of expertise who want to extend the intelligence knowledge and skills.
This two part course will include:
1. Advanced B2B Market Analysis – In-Person and Remote – March 28, 2023
(Date to be determined for the “make-up” session for remote participants)
- Learn how to analyze your market and depict your market strategy to extract implications for your firm’s current and future marketing strategy.
2. Advanced B2B Competitor Analysis – All participants are Remote – May 2 & 3, 2023
- Learn how to analyze your competitor’s strategy to extract implications for your firm’s current and future marketing strategy.
- This Course is offered as part of our B2B Marketing Mastery TRACK™ Series or can also be taken on it’s own.
- Individual Course Registration Member Rate: $1995.00
- Individual Course Registration Non-Member Rate: $2395.00
Dr. Liam Fahey is co‐founder and executive director of Leadership Forum, Inc. (LFI). His consulting, teaching, research and writing focus on enabling organizations to win in the marketplace through enhanced marketplace intelligence and insight. Liam advises leaders, conducts workshops, consults to analysis specialists, and, engages with work teams in all facets of generating and leveraging marketplace intelligence and insight. In all his work, he brings to bear an extensive academic background and over thirty years of practical experience in a wide variety of industries around the world. Liam is also an ISBM Distinguished Research Fellow. He is also the founder and leader of LFI’s Intelligence Leadership Forum. The Forum allows intelligence and insight practitioners to learn from each other, to hone their personal and professional skills and to augment their organizations’ thinking and decision capabilities. Liam is the author or editor of eight books and more than fifty articles or book chapters, including Competitors: Outwitting, Outmaneuvering, and Outperforming and his newest book, The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference, which was released in October 2018. He has won awards for his teaching (Teacher of the year at Kellogg School of Management), research (six best paper awards), and professional service (the first winner of the Meritorious Award for Distinguished Service from the Society of Competitive Intelligence Professionals). His corporate clients include, AT&T, Baxter, Bausch & Lomb, Corn Products, DaimlerChrysler, DuPont, Emerson Electric, GE, GM, Hartmarx, Honeywell, IBM, J&J, Lucent, 3M, Marriott Hotels, Motorola, National Starch and Chemical, Nortel, P&G, Pfizer, Schering‐Plough, Texas Instruments, The Saint Paul Companies, Unisys, USG, US West, and Whirlpool. He has delivered executive education for more than ten universities around the globe. Liam has conducted workshops, led projects, and consulted with work teams in leading corporations in more than twenty countries. Prior to co‐founding LFE, he taught at Northwestern University’s J.L. Kellogg Graduate School of Management and at Boston University. He serves as Professor of Management Practice at Babson College. He holds a Ph.D. degree from the University of Pittsburgh.