A B2B Social Media Success Story
Can you document your lead generation from social media? Beyond awareness, can you measure the financial impact from social media engagement? Join us as Brian Graves shares the examples and tangible successes from a dedicated, consistent social media program at Romeo Rim.
Brian Graves is the Marketing Coordinator at Romeo RIM, a Reaction Injection Molding manufacturer based In Romeo Michigan. With a BA in History and Psychology, and a talent for drawing he naturally migrated to computer graphics. His first job out of college was in graphic design and from there he taught himself web development. He has since worked as a one-man marketing team for the last 20 years for many small to medium sized industrial companies gaining experience by trying and learning new practices. He became the Director of Marketing for a multi-million dollar quick-turn, injection molding B2B company, honing his wide range of marketing skills including managing a $400k pay-per-click budget resulting in millions of revenue. He is a voracious, quick learner and enjoys creating in all different mediums: graphics, video, writing, social, etc. He is also an avid hockey goalie, having played in rec leagues every season for the last 28 years.