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2018 ISBM Academic Conference

The Institute for the Study of Business Markets will be holding its 2018 Biennial Academic Conference in Cambridge, MA on August 8-9, 2018 (immediately preceding the Summer AMA Educators’ Conference).  We are delighted to report that the venue is MIT, Sloan School of Management, 100 Main Street.  (The Academic Conference will partially overlap with the ISBM B2B PhD Research Camp to be held at the same venue on August 7-8, 2018; PhD Students are encouraged to attend both events).

The conference will kick-off Wednesday, August 8th at noon and continue until 5:00PM on Thursday, August 9th, ending with a cocktail reception.

Conference Objectives

  • Develop new ideas and new ways to address the most pressing issues at the interface of the B2B academic and practitioner communities
  • Generate new research approaches and ideas
  • Provide a forum for interaction amongst the world’s leading B2B researchers

Conference Sponsors

  • Penn State’s Institute for the Study of Business Markets (ISBM)
  • Hosted by MIT, Sloan School of Management

Final Session Schedule – * All sessions subject to change

Click to View Final Session Schedule pdf

Conference Registration



There are no hotel room blocks reserved for the academic conference, but there are many hotels in the Boston/Cambridge area that provide easy access to the conference venue. Plan to book early to secure the most favorable rates.  The Summer AMA Educators’ Conference will be held immediately following the ISBM Conference and will be held at the Boston Marriott Copley Place; it is a short taxi or Uber ride to MIT (approx 2.5 miles).  If you are staying for AMA, you may be able to extend your stay … see AMA’s site for their hotel rates.

Many hotels and bed and breakfasts in Boston and Cambridge are accessible by the MBTA subway system. We provide a list below of the hotels nearest to campus and also a map of hotels in the greater area. Please note that MIT does not guarantee any of these accommodations—this information is provided for reference only.

Call for Papers and Special Sessions, Submission Guidelines

The Institute for the Study of Business Markets would like to invite proposals for Special Sessions, as well as, abstracts/papers to be included in our biennial Academic Conference.  We are particularly interested in papers or special sessions that are aligned with the ISBM’s three strategic priorities:

  1. B2B Innovation to Enhance Business Growth
  2. B2B Buying Behavior in a Rapidly Changing Global Economy
  3. B2B Marketing Analytics

Special Session & Paper Submissions

Paper Submission Guidelines:

  • Abstracts should be approximately 250-500 words double-spaced (about a 1/2 page typed)
  • Correspondence will be directed to submitting author, unless directed otherwise
  • Corresponding author will receive notice of acceptance by April 30, 2018
  • If there are multiple authors, please indicate which author will be the presenting author in the submission
    • Note:  while individuals may submit multiple abstracts, an individual is limited to one presentation at the conference
  • Paper is not considered confirmed and will not be placed on the schedule until at least the presenting author has registered to attend the conference.

Special Session Submission Guidelines:

  • Include Special Session Name/Topic
  • Name of Session Chair
  • Presenters with their Paper Title (3-4 papers) or Panelists (3-4)
    • If there is more than one author on a paper, please indicate which author is planning to present.

Email all submissions to Conference Chair, Andrew Petersen ( and copy Lori Nicolini, (

Conference Organizers

Conference Chair:
J. Andrew Petersen
The Pennsylvania State University

Conference Vice-Chairs:
Sharmila Chatterjee

Gary L. Lilien
The Pennsylvania State University

For More Information

Conference Administrator:
Lori Nicolini
Institute for the Study of Business Markets
The Pennsylvania State University
Phone:  814-863-4911
Fax:  814-863-0413

Event Location:


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