ISBM events are designed to deliver

Relevant timely content in an intimate, non-commercial environment, ideal for connecting with
world-renowned thought leaders and creating long-standing friendships with other B2B practitioners

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UPCOMING EVENTS

UPCOMING COURSES

Type Event Title Date Place

ISBM B2B Marketing Mastery Track

Apr - Sep, 2021 Online

B2B Marketing Fundamentals of Market Analysis and Understanding

Apr 14, 2021 Online

Getting New Products to Market – Faster, Better, More Agile

Apr 19 & 20, 26 & 27, 2021 Online

B2B Marketing Segmentation, Targeting, and Positioning

Apr 28, 2021 Online

B2B Marketing Strategy

May 12, 2021 Online

Voice of the Customer in B2B

Jun 08 & 22, 2021 Online

Advanced B2B Market Analysis

Jul 13 & 14, 2021 Online

B2B Competitor Analysis

Aug 17 & 19, 2021 Online

The Concept of Value and B2B Value Propositions

Sep 14 & 21, 2021 Online

PAST EVENTS

Type Event Title Date Place

A B2B Success Story

Mar 03, 2021 B2B Pulse/Library

Marketing Excellence Roundtable (MEX) – January 2021

Jan 28, 2021 B2B Pulse/Library

Organic Growth from Customer-Centricity: Fast Track Your Business

Nov 11, 2020 B2B Pulse/Library

ALL PAST PRESENTATIONS

All of our past presentations including webinars, Town Halls and member meetings, are archived and available on our members-only platform, B2B Pulse.

Member Access
ALL PAST PRESENTATIONS