Sandy Jap

Professor of Marketing, Emory University & ISBM Fellow

Sandy Jap is the Sarah Beth Brown endowed Professor of Marketing at the Goizueta Business School at Emory University and an ISBM Fellow.  She is the author of Partnering with the Frenemy, a book on the dark side of business relationships, and A Field Guide to Channel Strategy, a how-to book on going to market strategy. Sandy has published widely across the top academic journals in marketing and management science.  She co-launched and found the Marketing Analytics Center, and is a former faculty member at the MIT Sloan School of Management and the Wharton School.  She is an expert on business-to-business management, channels of distribution, and go-to-market strategies. She is currently a co-editor at Marketing Letters.  In 2016, she received a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence.  She was also named a fellow at the Direct Selling Education Foundation (DSEF).

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