Dr. Ralph A. Oliva, Emeritus Professor of Marketing, Smeal College of Business, Penn State; former Executive Director and Faculty Lead, ISBM. Former Vice President of Market Communications and Design, Texas Instruments. Dr. Oliva brings over 50 years of experience in B2B marketing practice and has received12 awards for teaching excellence from his students in the second year of the MBA program at Penn State. He has taught, coached and consulted on value-based B2B marketing extensively around the world for ISBM member firms.
