Ralph Cummins is the President & Managing Director, EMM Group. A self-described “strategy nerd” — Ralph is fascinated by brand, marketing, and experience strategy as levers of growth. As a deeply experienced strategist, Ralph is adept at connecting the dots. He quickly sees how things fit together and is able to identify how to align and inspire a team toward a solution. And Ralph is eager to observe and analyze new ideas and insights and to apply creativity and lateral thinking in order to develop new approaches to solve market-based growth challenges.
As a management consultant, Ralph has led the development of strategic growth initiatives for a variety of agricultural and food industry brands including DuPont Crop Protection, Pioneer Premium Seeds, Del Monte Foods, the global launch of Lumigen (the DuPont/Pioneer seed treatment business), Corbion Sustainable Food Solutions, Biomin, JBS USA and more. Ralph has spent more than his fair share of time with farmers, growers, producers, distributors and their partners in China, India, Brazil, the EU and throughout North America.
Prior to becoming a management consultant, Ralph enjoyed a long advertising career in California as a strategist and account manager and is proud to have worked on the launch or relaunch of many successful brands including Del Monte’s lite, natural and tomato lines, Pizza Hut delivery, Dreyer’s/Edy’s sorbets, Coca-cola’s Vanilla Coke, the original Sonicare toothbrush, the national launch of Glen Ellen wines, Einstein’s Bagels, and many others.