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Joanne Smith

Joanne Smith, President of Price to Profits Consulting, is the author of The Price Negotiation Playbook and The Pricing and Profit Playbook. She is the former DuPont Corporate Head of Marketing, Pricing and Customer loyalty. Joanne transformed DuPont’s pricing from weak to outstanding. With more than 20 years of global business, marketing, sales and pricing expertise, she now works with B2B companies – around the globe – training sales organizations and helping businesses develop world class pricing and profit strategies. Joanne is on the faculty for the Professional Pricing Society (PPS) and The Institute for the Study of Business Markets (ISBM) and is a frequent speaker at business conferences.
She is best known for her practical, pragmatic approach and her ability to build courage, confidence and conviction in businesses/commercial teams to take bold pricing actions.
During Joanne’s over 20-year career at DuPont, she managed several businesses, ran several manufacturing operations and lead internal business/marketing consulting teams.

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