Joanne Smith is the Founder and President of Price to Profits Consulting.
Prior to founding Price to Profits Consulting in 2013, Joanne was the former Corporate Head of Marketing, Pricing and Customer loyalty for DuPont. Joanne transformed DuPont’s pricing from weak to outstanding while delivering unparalleled profits.
She is the author of The Price Negotiation Playbook, The Pricing and Profit Playbook and Pricing in a Crisis Playbook and on the faculty for the Professional Pricing Society (PPS) and The Institute for the Study of Business Markets (ISBM).
With more than 20 years of global business, marketing, sales and pricing expertise, she now works with B2B and B2B2C companies – around the globe – helping them develop world class pricing and profit strategies as well as training sales organizations.
Joanne is best known for her practical, pragmatic approach and her ability to build courage, confidence and conviction in businesses or commercial teams to take bold pricing actions.