Storyteller, Die-Hard Writer, Marketing Geek, Strategy Nut
36 years of business management & marketing leadership
Consultant, Industry Speaker, Workshop Leader, Blogger
Top 50 Marketing & Sales Influencer 2011 – 2022
Author: eMarketing Strategies for the Complex Sale and Digital Relevance
Obsessed with helping B2B companies create buyer personas and story-driven content marketing and buyer enablement strategies to turn prospects into buyers and convince customers to stay. Believes buyer personas and storytelling are the key foundational tools for every content marketing strategy.