Half Day Deep Dive: AI for Your B2B ABM Strategy (Amir Hartman)
FOCUS AREAS:
- Account-Based Marketing (ABM): Deep dive into AI’s role in ABM strategies, including target account selection, personalized content delivery, and sales alignment in a B2B setting.
- Other Categories: Explore AI’s role in B2B email marketing, customer journey analysis, and event marketing.
USE CASES & EXAMPLES:
- Demonstrate how companies like Adobe use AI in ABM to personalize outreach and streamline content delivery to target accounts.
DEVELOPING NEXT STEPS:
- Outline a specific ABM strategy using AI tools tailored to the participant’s organization and set objectives to measure impact over the next quarter.
DATE:
April 15, 2025
PRICE:
- Member Rate: $900.00
- Non-Member Rate: $1500.00
INSTRUCTOR:
Amir Hartman
Amir is Managing Director and leads the AI/Digital Strategy practice at Dasteel Consulting. Working with senior business and technology leaders to develop and implement AI/Digital strategies that maximize the full potential of their most valuable assets—their customers. He is also the AI Strategy Research Director for the Experience Alliance and Fidere.ai.
Before joining Dasteel Consulting, Amir was Managing Director of Customer Success at Oracle, where he worked closely with customer executives to build their digital strategies and ensure they achieve measurable value from their Oracle cloud investments. Prior to joining Oracle, Amir co-founded and served as the Managing Director of Mainstay Company, a B2B digital strategy advisory firm dedicated to engineering customer outcomes from technology investments and enhancing the sales, marketing, and customer success processes some of world's best technology companies.
Earlier in his career, Amir was a founding member and industry practice leader at Cisco's Internet Business Solutions Group, where he worked with Cisco's top customers to develop their internet business strategies to drive growth and improve efficiency.
Amir is a bestselling author, known for works including "Net Ready," "Competing for Customers," and the upcoming "AI Ready" (2024). His expertise in digital technology has made him a sought-after speaker. Beyond his writing, Amir has contributed to education and research, teaching at MBA and Executive MBA programs at Berkeley's Haas School of Business and Harvard Business School, with a focus on internet business strategy and digital transformation.
