Changes in the Early Stages of Innovation – The Role of Marketing and AI
Tuesday, May 20 through Thursday, May 22, 2025
We are excited to announce that our ISBM Member’s Meeting & Conference will be held May 20-22 at the DuPont Innovation Center at the DuPont Experimental Station in Wilmington, DE. The DuPont Experimental Station is World famous. It opened in 1903 and is right up there with Bell Labs in terms of impact on research an industry. It is where Nylon, Teflon, Kevlar, Neoprene, Freon, Lycra and many other notable products were invented.
We plan to have two and half full days of great speakers, workshops, networking and our in-person Marketing Excellence Roundtable.
The working theme of the meeting is “Changes in the Early Stages of Innovation, the Role of Marketing and AI”. The ISBM Marketing Excellence Roundtable (MEX) – will follow the Members Meeting on Thursday, May 22 in the afternoon.
Tentative Agenda
Tuesday, May 20
- Arrival – 1 on 1 meetings with our ISBM Fellows and Speakers (invitation to schedule in advance)
- 1:00PM – 5:00PM
- 45 minute 1-on-1 meetings with our ISBM Fellows and our Conference Presenters
- 5:00PM – 7:00PM
- Welcome Social – location to be determined
Wednesday, May 21
- 7:00AM – 6:00PM
Speakers and Presentation Titles will be added as they are confirmed.- 7:00AM – Continental Breakfast
- 8:00AM – Welcome from ISBM & DuPont Leadership
- 8:30AM – Presentations will Begin
- Tour – Experimental Station – Innovation Center
- Hagley Tour – (1 hour)
- Social – Hagley Soda House
Thursday May 22
- 7:00AM – 12:00PM
Speakers and Presentation Titles will be added as they are confirmed.- 7:00AM – Continental Breakfast
- 8:15AM – Welcome
- 8:30AM – Presentations will Begin
- 12:00PM – Boxed Lunch
- 12:30 – 4:00PM
- Marketing Excellence Roundtable
The main events will be held at the DuPont Experimental Station which is located just a short drive from Riverfront Wilmington where we recommend you stay. Accommodations can be made at: Homewood Suites, Hyatt Place Wilmington, or The Westin Wilmington.