THE WORLD'S ONLY B2B THINK TANK

We are an intimate and connected network of the world’s leading B2B Researchers, Companies, and Partner Firms. Our mission is to help you advance your B2B capabilities to drive organic growth.

For these unpredictable times, ISBM has created a special, virtual Town Hall series, Marketing in Uncertain Times, that you can find on our events page along with all of our other webinars and virtual meetings.

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WE ARE A COMMERCIAL-FREE COLLECTIVE FOR IMPROVING B2B MARKETING CAPABILITIES AND GROWING YOUR BUSINESS

Our mission is to be a driving force in creating new knowledge, tools and expertise in B2B; and efficiently bring these to our member firms to enable profitable organic growth in their business markets.

ISBM MEMBERSHIP BENEFITS

Marketing for B2B companies today can be a lonely and challenging job. Members of ISBM join a community of academics and practitioners that share your challenges and goals. We can help you:

IMPROVE ORGANIC GROWTH

From analyzing markets and developing insights, well defined value propositions and more effective marketing campaigns, more profitable pricing structures, better portfolio management and new product development and launch, more targeted sales growth and more - we have the knowledge, tools and processes for you.

ELEVATE YOUR TEAM'S MARKETING CAPABILITIES

Most B2B Marketers have a formal education in STEM but not in Marketing. Our Marketing Excellence Roundtables allow you to benchmark your marketing processes and capabilities and bring back improvements and our Mastery Curriculum, led by the world’s pre-eminent leaders in their areas, brings immediate, applicable methodologies and understanding to your Marketing team.

GET SMART ON THE LATEST IN B2B

We go beyond "best practice" and arm you with the studies, research, articles and information for the "next practice". We keep you up-to-date on the latest in B2B through Member Conferences, local member network events, webinars AND you can replay all of that content from our library - only accessible to members.

LEARN. NETWORK. GROW.

We have the most intimate, non-commercial, networking events in the world. You have a direct and immediate connection to the best minds in B2B, our Fellows and Partners. You'll get actionable advice and make connections to boost your company and your career.

our members say

"Every Institute meeting - and I've only missed 3 in 10 years - has yielded an idea that resulted in incremental revenue or profits for my company. Their conferences are fantastic with intimate access to the true thought leaders in B2B."

Marketing Director, Industrial Equipment Manufacturer

"We joined ISBM knowing that they would help us benchmark ourselves and identify areas of improvement. After 3 years on the journey, we have clearly moved the needle on our individual marketing competencies as well as instituted
best-practice processes."

CMO, Advanced Materials Manufacturer

"For many years we attended the Member Meetings and appreciated knowing that our membership fees supported B2B research. Then we attended our first Marketing Excellence Roundtable and immediately came back with actionable items that made us better. We are now avid participants as we learn with and from the
other member companies."

Market Research Director, B2B Services Firm

"We needed a last meeting speaker for a Sales and Marketing event. ISBM sent a speaker and staff who ended up running a brain-storming session and helped us pull the results together to execute on the 3 best ideas. The sales and marketing evaluations were the best of this event."

Sales and Marketing Director, Specialty Chemicals Manufacturer

"We used the ISBM network of instructors to create an in-house training program for our technically trained marketers. This has become our highly successful training program to advance your career in marketing. We've been running annually now for 6 years and continue to evolve and ISBM continues to evolve and
improve the program."

Corporate HR Director, Electronic Devices Manufacturer

"We brought ISBM in to run a VOC Workshop with our business teams. This kicked off a series of VOC studies that led to identification of near term growth, which we have tracked above $300M so far."

VP Marketing, Industrial Material Manufacturer

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